Requirements – Sales Analysis (SA)
Blog: Biz-Performance, David Brown
Requirements – Sales Analysis (SA)
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Conveniently download sales data to PC based spreadsheet program or Data Warehouse (DW) / Business Intelligence System (BI) for detailed offline analysis
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Report extensively on at least two years of complete sales history by:
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Customer
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Product
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Product category
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Ship-to-location
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Territory
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Region
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Sales representative (broker)
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Analyze sales history by customer including credit memos, buybacks and coop advertising
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Print exception reports including the following:
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Customers with no activity for a specified length of time
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Customers with year-to-date sales less than last year-to-date
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Sales representatives with an increase or decrease in sales outside a specified limit
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Archive inactive sales records to a separate file not accessible by normal processing programs
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Transfer sales records from inactive file to active file.
Reports
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Basic Sales Analysis Reports
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By customer type
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By customer code
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By salesman with item and customer line detail
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By item with salesman and customer line detail
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By salesman and customer
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By Customer/Customer Group/Industry
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Month-to-date sales in Reporting Currency
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Year-to-date sales in Reporting Currency
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Prior year sales in Reporting Currency
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Month-to-date cost in Reporting Currency
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Year-to-date cost in Reporting Currency
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Prior year cost in Reporting Currency
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Customer service (% on time shipments)
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Line item (% of item to total order)
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Month-to-date customer returns in Reporting Currency
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Year-to-date customer returns in Reporting Currency
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Prior year customer returns in Reporting Currency
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By Commodity Code/Item/ Product Group
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Month-to-date sales in Reporting Currency
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Year-to-date sales in Reporting Currency
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Prior year sales in Reporting Currency
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Month-to-date cost in Reporting Currency
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Year-to-date cost in Reporting Currency
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Prior year cost in Reporting Currency
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Month-to-date unit sales
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Year-to-date unit sales
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Prior year unit sales
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Unit sales by month for current and previous year
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By Market Segment
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Month-to-date sales in Reporting Currency
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Year-to-date sales in Reporting Currency
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Prior year sales in Reporting Currency
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Month-to-date cost in Reporting Currency
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Year-to-date cost in Reporting Currency
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Prior year cost in Reporting Currency
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Month-to-date unit sales
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Year-to-date unit sales
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Prior year unit sales
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Unit sales by month for current and previous year
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By Salesman
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Month-to-date sales and gross margin in Reporting Currency
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Year-to-date sales and gross margin in Reporting Currency
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Prior year sales and gross margin in Reporting Currency
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Projected sales goals
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Sales Analysis Exception Reporting
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Percentage sales by item or vendor line compared with industry averages
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Sales by item and salesman that have decreased or stayed constant
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Actual sales compared with projected sales by Salesman and product line
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Profitability Ranking of items and customers
Interfaces
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Accounts Receivable/Invoicing – when a customer actual pays for merchandise is the basis for some sales analysis
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Sales Order Processing/Billing – Provides data to sales analysis from sale orders
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Cost Management and reporting – Provides cost data to be used in calculations.
Key Fields
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The Sales Analysis system should be maintained through the invoicing process the following detail data elements for creation of reports. The following elements would create the most basic sales reports:
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Sales Order Number
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Sales Order Date
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Bill-to-customer
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Bill -to customer group
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Ship-to customer
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Ship-to customer group
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Reporting Currency invoiced
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Net Reporting Currency invoiced (less special fees not related to product cost)
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All salesman that will share in credit for the order
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Percentages the salesman will receive in commission for the sale
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Earned sales, by Reporting Currency, the salesman will receive
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List/Book price for the invoiced items
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Cost for the items invoiced
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Date of sales order
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Date of invoice
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More sophisticated sales reports could be created of the following additional detail elements were maintained in addition to the above:
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Inventory item
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Item Product group at time of sale
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Item Product line at time of sale
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Item Book/List Price
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Item Contract price (if contracts are used)
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Item sales price
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Quantity sold
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Quantity canceled (if tracking back order losses)
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Item Quantity unit of measure
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Item unit equivalents (for common evaluation across unlike units of measure i.e. LBS.)
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Discount percentage off sales price
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Item cost
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