Reinforcement is the Golden Key to Implementation Success
Blog: IMA Blog
There is a fundamental principle of human behavior that states, “People follow the reinforcement.” In other words, if you want people to change what they are doing, you have to alter the reinforcements. That’s why Don Harrison, President and founder of IMA, tells our clients that “every time you see a behavior, there either is or was a reward for it.” No behavior occurs in isolation of reinforcement.
Leave a Comment
You must be logged in to post a comment.
