Reflections On The Forrester Wave™: CRM Suites, Q4 2018
Blog: Forrester BPM Center of Excellence
Even though core CRM products are mature, CRM vendors are still evolving their products. Technologies like AI introduce new efficiencies into CRM processes, and acquisitions such as configure-price-quote (CPQ) and eCommerce expand the footprint of CRM. We find that CRM suites are evolving across five dimensions. They now: Support select business models and organizational sizes. The […]
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