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Reflections on Qualtrics X4: AI-powered Research Is Promising If We Stick To The Research Basics

Blog: Forrester BPM Center of Excellence

Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product – officially entering the experience research space. The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and leverages AI to generate insights and recommended actions. Adding UX […]

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