Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders
Blog: Forrester BPM Center of Excellence
Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI. There’s no doubt that the […]
Leave a Comment
You must be logged in to post a comment.