Blog Posts Process Management

Ranking And Prioritizing Channel Partners: To Tier Or Not To Tier?

Blog: Forrester BPM Center of Excellence

Based on evolving B2B buyer needs and preferences, investing and collaborating with your channel partners is becoming increasingly prevalent and important. That said, it is unwise and unrealistic to support all partners in your ecosystem equally. Aligning resources to engage and enable the right ones is crucial. The challenge is how best to segment and prioritize partners accurately, […]

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