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Put Your Customer First When Building Your Pandemic-Proof Marketing Strategy

Blog: Forrester BPM Center of Excellence

The COVID-19 pandemic is having detrimental effects on businesses and economies around the world. State governments are ordering nonessential businesses to close. Bars and restaurants are limiting services. Public schools are closed. Travel has slowed to a crawl. Consumers hunkered down in their homes — out of fear or government mandate — aren’t frequenting their […]

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