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Publishers Shift Focus From Advertiser To Customer

Blog: Forrester BPM Center of Excellence

At Forrester, we talk a lot about the age of the customer — a 20-year business cycle where empowered customers are shaping industries. Within the media industry, publishers usually have two main types of customers: Advertisers that want to buy ad space to reach a publisher’s audience Consumers who read/watch/view the publisher’s content Publishers Have […]

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