Predictions 2022: CMOs Emerge As Emboldened Business Leaders
Blog: Forrester BPM Center of Excellence
Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.
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