Planes, Fuel, Seats, Bags, Meals, and Airline Profit – But What About CX?
Blog: Forrester BPM Center of Excellence
True or false? – Passenger experience drives airline profit! If you’d like to test yourself and your CX/marketing department on how well you can attest to the truth in the above statement, ask yourself: “How much is CX improvement worth in annual profit?” and, conversely, if you’re in a finance role, ask: “How much of […]
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