Paid Loyalty Programs Pique Premium Interest
Blog: Forrester BPM Center of Excellence
Premium loyalty programs charge a fee for access to membership or a program tier. These can be one-time fees (REI – $30 once for a lifetime) or monthly/annual fees (Amazon Prime, Walmart +). In recent weeks we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]
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