Blog Posts Process Management

Overcoming Friction in Demand Marketing Program Planning

Blog: Forrester BPM Center of Excellence

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning? Demand program owners need a repeatable approach to program creation. The Forrester Marketing Program […]

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