Overcoming Customer Interaction Complexities with Customer Analytics

We’ve probably all heard that context is king. In the realm of understanding customer needs in an increasingly complex world, the importance of this phrase cannot be underestimated. Are you mining the wealth of data in customer analytics to improve your customer relationships?

I recently spoke with Customer Experience Report—along with Ovum’s Keith Dawson—about how analytics can help find the opportunities to take action on and influence these important relationships.

If you are looking for ways to uncover the “moment of truth” interactions that can help strengthen customer loyalty, read on for some practical insights.

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