Effective customer service helps ensure that your customers are repeat buyers, your brand maintains a good reputation, and the money you invest in customer service is well spent. However, organizations differ regarding customer service strategy and how best to manage customer interactions.So the question becomes, should a company outsource customer complaints and customer inquiries or keep them in-house? Striking the right balance between these two approaches is crucial. It can help organizations reap the benefits of both while mitigating the risks involved with each.