Blog Posts Process Management

Optimizing Product Launches In The Region: Four Steps

Blog: Forrester BPM Center of Excellence

Launching multiple products in a region can be complex due to variations in language, culture, maturity, and buyer needs across countries. On top of this, the need to tailor the launch to each market increases the complexity and need for resource. In addition, regional marketers are often faced with three critical challenges: lack of visibility […]

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