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One In Four Account-Based Marketing Programs Are Built On Quicksand

Blog: Forrester BPM Center of Excellence

Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey. In 2022, 155 marketing professionals in B2B organizations across North America, Europe, and Asia Pacific provided us with a detailed look at their ABM programs. The rich data set that resulted provided insights […]

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