Nucleus Research reviews new version of bpm’online CRM platform
Very recently, bpm’online released the latest version of its customer relationship management (CRM) platform. The new offering provides users with integrated CRM features that increase productivity by expanding pre-built options and flexible customizability. Nucleus Research, a leading provider of value-faced technology research and advice, evaluated the newly released updates and extended a comprehensive Research Note (1) on the new capabilities.
According to the analysis, new capabilities in bpm’onlline marketing such as the automated processes of the built-in content designer and trigger e-mails will save time and increase the productivity of marketing users by 4 to 8 percent.
New field sales capabilities in bpm’online sales provide field sales personnel with automated functionality that will save them time currently spent manually inputting data.
Field sales features such as pre-set templates for supply and payment schedules have the potential to reduce administrative overhead as well as drive time savings. Based on these time savings, Nucleus estimates the new features can drive an average productivity increase of 5 percent.
In regards to the upgrades in bpm’online service, based on Nucleuse’s analysis of similar products and projects, the analysts estimate new capabilities in this version to increase productivity by 4 to 7 percent.
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(1) The Research Note: bpm’online releases new capabilities with version 7.6 written by Nucleus research analysts Fernando Cruz, Rebecca Wettemann