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No, March Isn’t Toilet Paper And Pasta Month

Blog: Forrester BPM Center of Excellence

Historical data collected during the pandemic might suggest UK consumers buy their annual supply of toilet paper and pasta in March. Today that information remains in companies’ insights and marketing databases alongside data that predicts buyer behaviours. The same applies to B2B data both in terms of areas where sales grew and declined. The question is which behaviours are part of a trend and which are simply anomalies and what can B2B marketing leaders do to ensure they don’t sleepwalk into making data driven mistakes.

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