Nimbus Sale to TIBCO
Blog: Mark McGregor's Process Performance Blog
It was interesting to see that TIBCO’s acquisition of Nimbus generated so many negative comments in the analyst and blog community. Some suggested it was a strange acquisition, while others suggested it was a “Fire Sale”. Perhaps I stand alone in thinking that it was a clever move by both parties.
Nimbus has acquired something of a reputation among their competitors for closing sales where others did not even know that there was a requirement! In part this is down to the difference of the Nimbus sales model. The management team at Nimbus almost all came from major consulting firms and, as such, have great connections at the CXO level. Over the years Nimbus very cleverly worked that network and focussed on real business engagement with business leaders, resulting in them being able to open doors, make a pitch and then close the door before others knew anything about it.
Many other vendors talk about selling to the business, but invariably still end up talking to the IT side. Nimbus has always talked about and executed a strategy that focussed purely on senior business leaders.
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