Nielsen in Crisis: Missteps At Nielsen Presents And An Opportunity For Advertisers.
Blog: Forrester BPM Center of Excellence
Nielsen, the legacy television measurement giant, has provided media companies, agencies, and brands with household media consumption, advertising performance, and audience insights through its “people-powered” panels and metering technology. Advertisers use these insights to measure ad performance and develop their targeted audience strategy. Nielsen had been THE media analytics standard until disruption toppled the television […]
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