New Research: In Adtech, “Omnichannel” Remains in the Eye of the Beholder
Blog: Forrester BPM Center of Excellence
“Omnichannel” – it’s everybody’s favorite word these days. But whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” And the adtech industry is no exception. It’s not that they don’t […]
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