NASSCOM BPM Summit 2014 : Panel discussion on Can BPM Socialise? : - Srinivas Koppolu, CEO & MD, Tata BSS

Description

Presentation by Srinivas Koppolu, CEO & MD, Tata BSS in NASSCOM BPM Summit 2014

Transcript

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Solution
1. Defined the channel strategy and created the
Facebook page and Twitter handles
2. Posted eye-catching photos, viral contests,
inspiring messages and event launches to bring
traffic and increase sign-ups
3. Continuously monitored posts and responded to
posts to create ‘live’ feeling of the site
Results
1. 1800+ likes in 20 days
2. Secured top 10 position in organic search results
3. Reached group employees in India, US, UK, UAE,
Australia, Canada, Mexico and Saudi Arabia