Myths And Realities Of Channel Conflict: Evolving Partnership Dynamics Will Dissolve Channel Conflict Concerns
Blog: Forrester BPM Center of Excellence
I am often asked how brands are handling issues of channel conflict with retail partners, when discussing brands’ direct to consumer (DTC) digital strategies. However, there are a few forerunners to my response: A brands DTC digital strategy is not just about direct transactional sales to consumers. All brands need a DTC digital strategy, which […]