MMI Agency Advertises in a Real-time World
Blog: The Tibco Blog
MMI Agency leverages the power of the connected social world to orchestrate relationships between brands and their consumers. It does this by diving deep into consumer digital footprints to gain relevant insights into behaviors, then crafting meaningful conversations and experiences to drive authentic engagement.
“Our goal is to turn consumer, market, and platform insights into actionable recommendations for the brand in the shortest time possible,” says CEO Benjamin Spiegel. “For our brands to have a competitive advantage, we need to respond to consumers in the moments and places they choose. Today, social media is generating massive amounts of information. How do we identify relevant information and then generate insights—and not only insights, but also actionable recommendations for our clients and their partners?”
Read how MMI Agency met its challenge of generating insights and recommendations―while cutting the time spent in half―and how that time savings has translated into increased capability for new business growth.
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