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Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Blog: Forrester BPM Center of Excellence

Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault. Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors. This includes the federal student financial aid program FAFSA sending […]

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