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Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Blog: Forrester BPM Center of Excellence

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. This final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries. For Marriott, the stakes […]

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