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Marketing transformation through data, intelligence, and omnichannel experiences

Blog: Oracle BPM

Recently, Rob Tarkoff, EVP of Oracle CX, wrote about the changes in customer expectations across CX and how these changes are influencing how brands engage. At a more granular level, marketers find themselves at a similar inflection point on the path to digital transformation. As I reflect on the ways that marketers need to increasingly adapt to build lasting relationships with customers, I’ve centered around three key areas.

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