Blog Posts Process Management

Marketing Is All About Moments: Don’t Wait For Them; Create Them

Blog: Forrester BPM Center of Excellence

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily […]

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