Blog Posts Process Management

Marketing Efficacy And Operations Hinge On Marketing Resource Management (MRM)

Blog: Forrester BPM Center of Excellence

Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy which leads to brand experience. To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost-effective, especially among pandemic-induced decentralized workforces. Proactivity is paramount for modern […]

Leave a Comment Cancel reply

You must be logged in to post a comment.

Get the BPI Web Feed

Using the HTML code below, you can display this Business Process Incubator page content with the current filter and sorting inside your web site for FREE.

Copy/Paste this code in your website html code:

<iframe src="https://www.businessprocessincubator.com/content/marketing-efficacy-and-operations-hinge-on-marketing-resource-management-mrm/?feed=html" frameborder="0" scrolling="auto" width="100%" height="700">

Customizing your BPI Web Feed

You can click on the Get the BPI Web Feed link on any of our page to create the best possible feed for your site. Here are a few tips to customize your BPI Web Feed.

Customizing the Content Filter
On any page, you can add filter criteria using the MORE FILTERS interface:

Customizing the Content Sorting
Clicking on the sorting options will also change the way your BPI Web Feed will be ordered on your site:

Some integration examples