Marketing Cloud Vendors Pick Up Where CDPs Left Off
Blog: Forrester BPM Center of Excellence
The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing. For the CDP community, the entry of marketing clouds is a big deal, carrying equal parts excitement over […]
Leave a Comment
You must be logged in to post a comment.