Marketers, You Don’t Understand How Consumers Feel About Advertising
Blog: Forrester BPM Center of Excellence
Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. Did you know, for example, that some people are totally cool with personalization in exchange for something useful, relevant, or valuable to them, while others — even when they understand what’s happening with their data […]
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