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Marketers Must Mind The Customer Journey Orchestration Gap

Blog: Forrester BPM Center of Excellence

Marketers – and especially martech vendors – talk a lot about customer journeys and experiences. But they usually mean the purchase journey versus the entire customer lifecycle. Customer journey orchestration (CJO) platforms enable a more holistic view, and marketers should pay more attention to these adjacent capabilities. As my colleague Joana de Quintanilha writes in […]

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