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Marketers Must Embrace AI to Maximize B2B Event Success

Blog: Forrester BPM Center of Excellence

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges. The good news is that the future holds immense potential for leveraging artificial intelligence […]

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