Making Journey Maps Useful: CX Measurement Edition
Blog: Forrester BPM Center of Excellence
Of course you should use journey map to define CX metrics: It’s the only way to define outside-in CX metrics that: Capture important pain or peak points Measure the right CX drivers Align operational metrics with customers’ expectations (e.g., how you measure delivery times). But why are only 39% of CX* pros using journey maps […]
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