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Luxury Brands Must Act Or Be Digitally Disenfranchised From Savvy Luxury Consumers

Blog: Forrester BPM Center of Excellence

Luxury consumers around the world are embracing new technology and adding these digital touchpoints – including, of course, their smartphones – into their shopping behaviors. But overall, luxury brands have been far too slow to respond to their customers’ rising digital expectations. Luxury brands, tier one through to aspirational, are now scrambling to bolster their […]

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