Blog Posts Process Management

Luxury Brands’ Digital Success Depends On Convenience and Innovation

Blog: Forrester BPM Center of Excellence

Guest blog post by Research Associate, Victoria Manes. Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys show that luxury consumers are spending more online compared to those who shopped in-store. They expect brands to deliver innovative, easy, and emotionally engaging experiences. Highlights from Forrester’s […]

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