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Levi Strauss & Co. Disrupts The Wearable Tech Industry With Its Commuter X Jacquard Jacket

Blog: Forrester BPM Center of Excellence

Disrupt or be disrupted. That’s the name of the game when it comes to market leadership today. It’s also what Levi’s did by using innovation to create their Bluetooth-enabled jean jacket designed for the growing community of commuter bicyclists. This jacket gives commuters hands-free control over their electronic devices by integrating Google’s Jacquard technology into […]

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