Blog Posts Process Management

Leverage The Power Of B2B Brand Strategy For Your Organization’s Growth And Revenue Opportunities

Blog: Forrester BPM Center of Excellence

Your organization’s brand matters — a lot — but marketing often fails to demonstrate how your brand contributes to revenue and growth. Frankly, it’s difficult to measure: Translating awareness, perception, and preference into solid metrics that excite and reassure other areas of the organization about marketing’s activity is challenging. Not surprisingly, non-marketing leaders often underestimate […]

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