Let’s Unpack The Latest Agency Acquisition. Epsilon + Publicis = ?
Blog: Forrester BPM Center of Excellence
On Monday, Publicis Groupe officially announced its plans to acquire marketing services agency and loyalty provider Epsilon-Conversant from Alliance Data Systems for USD $4.4 billion. We predicted this acquisition months ago, since IPG’s purchase of Acxiom and Dentsu Aegis Network’s (DAN) purchase of Merkle left Publicis as the only holding company without a significant data […]
Leave a Comment
You must be logged in to post a comment.