Legacy Brands Take Note: FTC Won’t Protect You From DTC Competition
Blog: Forrester BPM Center of Excellence
The Federal Trade Commission (FTC) recently sued to block Edgewell’s acquisition of shaving direct-to-consumer (DTC) company Harry’s, fearing industry consolidation since Edgewell owns Schick and Wilkinson blade brands. A disappointment to Harry’s founders and VC investors to be sure. Perhaps even a deterrent to further VC investment in DTC disruptor companies. But don’t mistake this […]
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