Know When To Up The Digital Table Stakes
Blog: Forrester BPM Center of Excellence
Starbucks just decided to share its market-leading digital capabilities with a company called Brightloom. In return they get a seat on the Brightloom Board and a share in the company. Why did Starbucks make this move now? Is this part of a larger digital business strategy? The answer is yes, this is all part of […]
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