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Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Blog: Forrester BPM Center of Excellence

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor number were […]

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