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IT Forum EMEA 2010: Talking Business Intelligence With James Kobielus

Blog: Forrester Blog for Business Process and Applications Professionals

As we get ready to host IT Forum EMEA June 9-11 in Lisbon, we will be conducting interviews with some of the key Forrester speakers and our invited industry keynotes. With so much attention being focused on business intelligence these days, we decided to sit down with Senior Analyst James Kobielus, who covers analytics, data mining and warehousing and business intelligence. James will be delivering a presentation for Business Process and Applications professionals.

YATES: What is the key lesson/theme that you will present at IT Forum EMEA?
KOBIELUS: I’m speaking on four topics in four different sessions with the common theme being that pervasive adoption of business intelligence (BI) can make organizations more lean, agile, and adaptable to changing conditions. I’ll be discussing “Driving Better Business Outcomes with Pervasive BI,” “Best Practices for Centralizing and Consolidating BI,” and “Transforming Business Processes Through Business Analytics” (with Derek Miers). Also at ITF EMEA, I’m moderating the SAP Espresso Lounge session on “Transform Your Enterprise into a Best-Run Business.”

YATES: How do these sessions tie into the overall theme of making business technology real?
KOBIELUS: All of this ties directly into that theme, since “making business technology real” can be defined as empowering information workers with tools that they use all the time and without which they would not be even half as productive. BI is just such a technology, because it can infuse every decision with the most comprehensive, up-to-date, and trustworthy information available. In this way, every information worker can have greater confidence in every action they take, can justify it fully, and can adjust their plans rapidly to fit changing circumstances.

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