Is It Structure That’s Killing Your Pivot To Customer-Centricity?
Blog: Forrester BPM Center of Excellence
The theme of Forrester’s Predictions 2020: B2B Marketing And Sales report was “Accelerating Response To The Great Expectations For The B2B Buying Experience.” The report made 5 unique calls, one of them was mine: “Thirty percent more marketing organizations will shift toward audience-based structures in 2020.” I’ve had some robust challenges and conversations on that […]
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