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Is It Structure That’s Killing Your Pivot To Customer-Centricity?

Blog: Forrester BPM Center of Excellence

The theme of Forrester’s Predictions 2020: B2B Marketing And Sales report was “Accelerating Response To The Great Expectations For The B2B Buying Experience.”  The report made 5 unique calls, one of them was mine: “Thirty percent more marketing organizations will shift toward audience-based structures in 2020.”  I’ve had some robust challenges and conversations on that […]

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