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IoT will Meet MDM

Blog: Software AG Blog - Reality Check

SAG_LinkedIn_MEME_Integration_Predictions_Blog-7Social media, sensor data, and system-generated metadata –oh yes, IoT will meet MDM. But how can MDM actually add value to the exponential growth of IoT-driven Big Data? What will MDM be cleansing or matching? What will be the point of governing or work-flowing sensor data?

Thought-leaders are convinced MDM has an IoT role to play and advocate quickly harnessing valuable social media data in order to expand the 360-view of the customer master record.

But what is that role? It will, of course, be for streaming analytics to trigger a proactive vendor response when the right key word is identified in a customer Tweet or Facebook posting.   And there are certainly more application-oriented ways of collecting the raw sensor data emitted from a customer’s Smartphone that will generate pre-programed responses to information about customer behavior. This customer experience information could be website activity, interaction with in-store systems (loyalty sign-ups, etc.), or clear intra-departmental preferences within one store location.

In fact, it will not be MDM’s role to actually govern or “correct” this kind of data (though there’s probably a use case around reference data or code sets aggregating certain types of social media and sensor data).

Rather, MDM will continue to ensure that there is a single, accurate and cleansed view of the core master data while, at the same time, synchronizing and enriching the customer master record through IoT generated data. In other words, a broadening of MDM’s consolidation use case.

Which further means IoT will decidedly raise the bar and redefine MDM’s enrichment process. Oh, for the days when adding +4 to a zip code or even automatically assigning geocodes were actually considered enrichment! Just wait till you see a Twitter feed become embedded in your customer record – or streaming telemetrics taken for granted as just another attribute for asset data management.

Then you’ll know that that the first meeting for IoT and MDM went very well indeed.


The post IoT will Meet MDM appeared first on Reality Check.

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