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Invisible Experiences: Anticipate Customer Needs with Real-Time Interaction Management

Blog: Forrester BPM Center of Excellence

Imagine having a butler who anticipates and serves your needs. In Gotham City, Alfred ensures Batman’s utility belt is always stocked. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands. Do those experiences feel invisible and immersive? In […]

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