Invest In Real-Time Interaction Management To Elevate Your Long-Term Customer Experience Strategy
Blog: Forrester BPM Center of Excellence
It’s easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of […]
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