Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness
Blog: Forrester BPM Center of Excellence
CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold. The reality today is that: Businesses struggle […]
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