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In the future, will you really need a CRM?

Blog: Forrester Blog for Business Process and Applications Professionals

CRMs are expensive. They cost companies between $1200 to $3600 per seller per year. Despite the cost, there is widespread agreement that companies require CRM technology for their sales organization. I conducted a snap poll on LinkedIn and 82% of respondents said CRM will continue to be important in the years to come. Yet, when […]

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