In 2024, B2C CMOs Want The Most Help With These 5 Areas
Blog: Forrester BPM Center of Excellence
As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024. We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […]
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